One Health
Created a partnership marketing campaign and paid marketing content for a fictional healthcare brand.
Part of CareerFoundry’s Digital Marketing Course.
Year
2025
My Deliverables
Partnership Marketing Campaign
Paid Marketing Campaign
Organic Instagram Content
About the Brand
One Health is a general hospital that has been serving patients in New York City for over 50 years.
The Challenge
The organization needed to adapt to the digital demands of the 2020s. To reach a new market and customer base, One Health launched a mobile app and digital health service.
My role was to upgrade One Health’s digital presence and promote the new One Health app through organic social media content, social partnerships, and paid marketing.
Partnership Campaign
I developed a partnership campaign to reach and build trust with a new audience segment.
While there are many growth strategies, I chose to pursue a donation-based partnership campaign with Glynwood Center for Regional Food and Farming.
Glynwood has built a network of farmers, distributors, and consumers in New York's Hudson Valley for over 25 years.
For the partnership campaign, One Health donated $100 for every new download of the One Health app.
All donations support Glynwood's equitable food system initiatives, such as the Regional Food for Health program, in New York's Hudson Valley.
Why This Strategy?
Audience & Issue Alignment
There are structural similarities between industrialized food systems and our health system, with similar communities falling through the metaphorical gaps. The people who cannot access healthy foods may also face barriers to accessing medical care.
Encourages One Health App Downloads
A donation campaign tied to app downloads dovetails with One Health’s larger digital marketing strategy and business strategy, the main goal of which is to increase app downloads, and downloads are one of the main metrics of success.
